b.Lira
Strategic & Product


designer
Projects.

2025
Scaling UX for Global Operations
Leading UX/UI efforts at TecnoFast Group to enhance efficiency, consistency, and usability across internal software tools. Designed and implemented a scalable design system, streamlining operations in the U.S., Spain, and Chile.
UX/UI DESIGN
DESING SYSTEM
FRONT-END DEVELOPMENT
2019
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Navigating food waste universe and opportunities
Took part in the full product journey of LeftLover — from research and concept development to wireframing, prototyping, testing, and final UI design. Delivered a user-centered solution shaped by continuous validation at every stage.
RESEARCH
SERVICE DESIGN
UX/UI DESIGN


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2023
Betterfly’s Backoffice
Worked on Betterfly’s internal platform for customer success and operations teams, designing new user journeys to streamline client onboarding and benefit management while ensuring usability and scalability within the design system.
UX/UI DESIGN
2024
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Gemma App – UX/UI Foundations
Designed high-fidelity main screens for Gemma, a financial education and wellbeing app built by women for Gen Z and Millennial women. Defined key features to address both practical and emotional needs, while shaping a visual identity aligned with Gemma’s empowering values and persona.
UX/UI DESIGN


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2022
Crafting a thriving work environment
Led research and concept development for Eusocial, a project exploring how to reduce isolation and fatigue in remote work. Conducted user research, defined insights, and created the first prototype screens for pitch decks, focusing on translating physical collaboration and social connection into a digital environment.
UX RESEARCH
UX/UI DESIGN

Other Creative Ventures





